Scotmas Group are seeking a Digital Marketing Executive.

Scotmas is seeking a creative Digital Marketing Executive to join our team at the head office in Kelso, Scottish Borders.

The successful candidate will play a key role in activating marketing strategies and campaigns that effectively promote our brand and products while driving increased engagement and web traffic through innovative use of our communication tools.

You will be present on-site in Kelso at least once per week and will be open to out-of-hours work on occasion to meet the requirements of the events calendar across the UK, GCC member states and Europe.

Benefits

• Head Office Kelso, Scottish Borders
• 4 days per week. 8am-6pm
• Competitive salary
• Group Personal Pension
• Private Health Insurance after 3 years of service
• Bike to work scheme
• Electric car salary sacrifice scheme after specific period of employment

Responsibilities

• Strategy Implementation: Activate and implement comprehensive marketing strategies and campaigns that align with Scotmas’ objectives, promoting our brand and technology to targeted audiences throughout the world.
• Social Media Management: Support the management of our social media channels. Plan, produce, and publish compelling content that engages our audience and promotes interaction while ensuring consistency in brand voice and message.
• Video Creation: Produce engaging promotional and training videos for internal and external use.
• Digital Engagement: Utilise our website, CRM and social media channels as key communication tools. Enhance our content and other digital interfaces to increase web traffic and customer interaction.
• Market Research: Conduct detailed market research to identify selling opportunities and customer needs. Utilise insights to develop strategies for engaging current and potential customers.
• Innovation in Incentives: Assist in generating innovative ideas for customer incentives. Develop promotions that attract new business and reward loyal customers.
• Event Representation: Represent Scotmas at various events, delivering a best-in-class experience to existing and potential customers, and enhancing our brand presence in the market.

Qualifications

• Degree or HND in Marketing, Business Administration, or related field.
• Proven experience in a marketing role, preferably within a similar industry.
• Strong understanding of digital marketing tools and strategies, including social media management.
• Excellent communication, organisational, and creative thinking skills.
• Ability to work effectively in a team and independently when required.
• Full driving license.

Skills

• Strong interpersonal skills with the ability to engage effectively with various stakeholders.
• Excellent written and verbal communication skills.
• Be at ease in presenting in front of the camera as well as operating it for both photography and video.
• Creative mindset with the ability to generate new ideas for customer engagement.
• Detail-oriented with strong planning and problem-solving skills.
• Proficient in the use of marketing tools such as our HubSpot CRM platform and social media platforms.
• Proficient in the use of Google Ads and Google Analytics.
• An in-depth knowledge of Microsoft Word, SharePoint, Outlook, PowerPoint & Excel.
• A working knowledge of Adobe Photoshop, Premiere, InDesign & Illustrator would be of benefit.
• A working knowledge of the WordPress CMS would be of benefit.

Scotmas Group

Scotmas Group is headquartered in Kelso in the Scottish Borders. We are a world leader in hygiene protection and water treatment, we develop and manufacture products that protect against insect and water-borne diseases that can be encountered around the world.

We are currently going through an expansion growth within the business and this is an exciting time to join a forward thinking local company, that has also just attained the certified B Corporation standard.

Working with the Local Community

This achievement is a boost for Scotmas and the wider Scottish Borders community. As a business rooted in the region, Scotmas is deeply committed to creating high-quality jobs, apprenticeships, and meaningful career opportunities that contribute to the local economy.

The B Corp certification reinforces Scotmas’ dedication to supporting the community by fostering local talent, partnering with nearby businesses, and backing charitable initiatives that make a real difference. By aligning growth with the needs of the Scottish Borders, the company aims to create a positive ripple effect that benefits everyone in the region.

• Our Mission in Action: Tackling critical issues like water scarcity, marine pollution, and disease control with practical, impactful solutions.
• Commitment to People and Planet: Staying true to our promise to prioritize sustainability and community impact alongside financial success.
• Leadership and Trust: Showing our customers, partners, and team that Scotmas is serious about doing business the right way.

Scotmas Group is committed to diversity and inclusion. We welcome applicants from all backgrounds and are dedicated to creating an inclusive environment for all employees.

Apply

If you are interested in the position and would like to know more or apply to be part of this forward thinking organisation, please send us a copy of your updated CV along with a cover letter highlighting your skills and experience that make you the ideal candidate for the role. You can send your application to careers@scotmas.com.